Positive Elements: Television’s mind-numbing, dumbing-down effect is central to the plot—and to Fearless Leader’s plot. Tainted programming from the villain’s vault of broadcast inanity is said to create "mindless zombies totally incapable of independent thought," to which another man replies, "Totally different from regular TV." Wink, wink. Another scene finds studio exec Minnie Mogul (Garofalo) weeding through scripts in her Hollywood office, discarding one after another because they’re too intelligent. Meanwhile, friends rescue each other and try to save the free world. Bullwinkle is passionate about reforesting his pen-and-ink home of Frostbite Falls. When things seem rough, Rocky tells Karen, "You need the most faith when things look the most hopeless" (though he doesn’t imply where that faith should be placed).

When Boris and Natasha blow up Karen’s convertible, thus stranding her and her cartoon passengers, Karen steals their truck and is chided by Rocky who has a moral problem with stealing regardless of the circumstances. Her response is, "Rocky, it’s not 1964 anymore. You’re in the real world now." But it’s Karen who eventually learns that "right" and "wrong" don’t change from one generation to another. Though generally upright, she also lies, steals another truck and misuses a friendship, for which she is grilled in court by Bullwinkle (who’s supposed to be defending her) and comes to realize that there are more important things than just getting the job done without regard for ethics. Once she cracks on the stand, Bullwinkle says, "Now our consciences are clear and the healing can begin." A very cute and straightforward means of making a moral statement. A recurring anti-cynicism theme is finally driven home when Karen’s inner child forces her to repeat, "What you believe in when you’re young can still be true when you grow up."

Sexual Content: None, though in a quick-cut introduction, a girl opens her jacket to reveal a somewhat immodest, two-piece outfit.

Violent Content: A ‘toon mother crowns her narrator son with an iron skillet. A parody TV-show promo shows a car carrying real-life spies exploding on impact with a wall. Designed to transport cartoons onto the Internet, a computer-based superweapon zaps a character, leaving a little splatter behind (the rodent appears later inside the computer unscathed). Rocky and Bullwinkle endure abuse—from being flattened by a bus to falling from heights—but always come out unscathed. Human characters get battered and bruised, but without fatalities (heads are conked together, two bad guys fly through panes of glass, etc.). Cartoon violence is rampant, but relatively harmless. Characters pull guns on each other, but no shots are fired.

Crude or Profane Language: The narrator utters "d--n" once for shock comic effect. Also, two crude expressions and several exclamations of "oh my god!"

Drug and Alcohol Content: Champagne is used twice to celebrate victory, first by Boris and Natasha and later by the "good guys."